Litho
So, just short of the first 2 parts of choosing the correct paper for your print job characteristics, we have various types of paper available are paper and the environment, how to get the weight of a finished printed product and the effects of weight calculation discussed the product in use Royal Mail for distribution of the product ..
In this section we will discuss the ideal weight paper to use for certain types of jobs. The recommended weights are based on experiences from myself and others I worked with over the years.
Sometimes the weight of the paper is due to the mechanical limitations of the production processes involved, and dictated that the recommendations should not be ignored. As a general rule, the heavier weight of paper used, the greater perception of quality by the reader. Therefore, product brochures are printed on heavier weights of paper in comparison to newspapers tend to. Mail order and direct the company's products tend to use a lighter paper for postage, while corporate literature tends to be a lot of heavy weights down to perception of the quality of a company. Below I have outlined several different types of products, paper and weights that ideal:
Postcard - He must have a minimum thickness of 160microns for Royal Mail, they must accept. If you use the coated material, use at least 250 g / m².
Answer Brief - Again, as above, with the lowest strength of the rule, so when using coated materials can be used to contain 250g. If you uncoated materials, I suggest using the use of 200 g / m². I have heard of companies with 170 grams, but I would not recommend.
Wall Charts - A1 or A2 Wall Planner is difficult, especially when printed on A4 or A5 folded to a finished size. If you do not add up, and they are transferred, rolled or flat, you might want all of 80 gsm to use up to 400 g / m². If you put them in a smaller size A4 or A5 then the following is important to note. A1 is folded to A5 only with lighter weights of paper is certainly no heavier than 100g work. There is really only worth noting that with gloss or uncoated materials. It folds, it is likely to 80g / m² paper that you see some ugly marks where the folds interconnection-fold. This is achieved through trapped air to escape when the product caused folded. Printer name for these ugly marks are called "crows feet". This "crow's feet" effect will only become worse with heavy paper. If you want a laminate to go over the surface of the graph, then the finished article will not be because of the issue with "folded crow's feet". Even if you intend to recommend a laminate, then the minimum weight 200g paper, otherwise it is likely that your final product to attract to start flat on.
Folders - Presentation Folders, capacity and performance can not be established with most of the weight of the material. On the other hand, they are often used as a method of sending product literature or outlets, so they tend to become heavier weights of materials, not only had to protect the information in them, but also a quality of product is represented by them, or ensure incumbents. Use a good weight for a folder is 350gsm coated paper. If you are a laminate of 1 or both sides of the folder you can use a smaller weight on paper, but not less than 250 g / m².
Insert "It may, on the material and the weight you use. The only factors that should govern the importance of the message you are trying to convey and the perception of quality that you would have noticed.
Paper - This is one of the first actions that most other external companies will monitor your business. When you post information about companies are potential customers with a covering letter the letter itself was influenced by the paper that they know. This can be a balancing act to try to do right. If the paper is too loud screams quality, you can save buyers simply because they perceive that their services unaffordable. But sent a letter on 80gsm paper is also likely to place them as people, as there is a feeling of inferior quality. The decision about how to place your header requires the help of a good press, and some good market research consultant of your company.
Business Card again like the stationery is an ambassador for your company and in some cases, the first and only contact your company ever with a potential customer. Also take time to examine what the competition and distributes opinion client canvas. Once again, print out your advisor a great help at this time does not. To be sure that the last card of the recognized size (55mmx85mm), which fits in a wallet card or folder. If they do not then chances are that your business card may be the first of your potential customers in the trash throw.
Brochures, catalogs and magazines
In the case of brochures, catalogs and magazines, paper weights are actually sold to the markets, decided in profits and customers who try. Always be careful, the last in importance, if an element include the distribution of Royal Mail. I have worked with clients in the past who have spent longer on the item, then they must be treated in the paper and the pressure in the combination. A product that has no heavier coverage is called "self cover" and it was really a mass of at least 130 g, unless they throw away is perceived as a cheap mail. If you have a product that would be thicker paper cover, so I recommend that the door should be twice that produced the text weight.
Example
100g to 200g Gloss Text Gloss Cover.
Text 115g with 250g Matt Cover Matt.
